The experience
Ingrid Ingrid collaborated with the Minutes Complètement Cirque, a circus street show that has been taking place in Montreal for the past seven years. Our common goal was to approach the show from a different angle, in order to create an interactive version of it. Thanks to the app specifically developed for the project, spectators were able to control the acrobats via their cellphone. They could also participate in group choreographies, take part in collective sound experiences, and discover miniature circus acts in augmented reality. With the app, the crowd truly becomes the circus!
Our roles
Producer and executive producer
Researching funds and partners
Interactive experience design
Creative direction – app and augmented reality
UI/UX – app and augmented reality
Connecting the narrative (performing arts) with technology
Production management
Promotion and street implementation strategies
Partners
Canada Media Fund and Montréal Complètement Cirque Festival
Production
6 months
A unique and replicable technological product
Because we also develop our templates to facilitate the multiplication of experiences. Discover