The experience
Sapin MTL is known for its great success of the “Vilain sapin” installed in 2016 in downtown Montreal. For rue Prince-Arthur this year, he teamed up with Ingrid Ingrid to vary his approach and offer a different holiday experience. Indeed, when approaching the tree, passers-by were invited to tickle it below its illuminated areas. The tree started to laugh. The more the user tickled it, the more the tree laughed intensely. It was impossible not to laugh with him! The experience sparked laughter from both adults and children.
Our hats Design Design of the interactive experience Electronic
Partner
ILOT 84
